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Zuma Payroll & Processing Continues Hiring Surge; Adds Bernard Soto as Vice President of Business Development

Zuma Payroll & Processing Continues Hiring Surge; Adds Bernard Soto as Vice President of Business Development

Associated Payroll Consultants Founder Joins Innovative Payroll and Tax Provider to Support National Expansion 

Melville, New York - December 1, 2021 - Zuma Payroll & Processing ("Zuma"), a leading payroll, processing, and talent management software provider, today announced that Bernard Soto has joined the company as Vice President of Business Development. Soto, who founded Associated Payroll Consultants in 2004 and later merged the company with Advantage Payroll in 2013, is an industry pioneer with more than 20 years of experience. In his role, Soto will identify new avenues for growth for Zuma and support the company’s national expansion strategy. He will report to Zuma’s Chief Growth Officer, Leigh Schuckman. 

“Bernard is a highly recognized, award-winning industry leader with a successful track record building businesses and expanding client relationships,” said Schuckman. “We are thrilled to welcome Bernard to our growing leadership team at Zuma. We continue to invest and attract the best talent in the industry to help our clients with their complex payroll and tax challenges.” 

Over the past year, Zuma has hired several senior executives to meet rising demand from companies looking for deep payroll, HCM solutions, and tax expertise. With more companies eligible for employee retention tax credits, Zuma has made its services available to non-clients to help a growing list of companies process these benefits. It has also made significant investments in technology to build customized products and automate tax services and reporting. 

"Joining Zuma’s business development team is a perfect fit for my background and experience,” added Soto. “They have a visionary leadership team and provide the high-quality customer service I was looking for in the next stage of my career. Zuma is leading the industry in its forward-looking approach to technology and is committed to investing in the latest solutions. I’m excited to put my industry knowledge and relationships to work in support of the company's strategic initiatives.” 

Soto built Associated Payroll Consultants to become a leading local payroll provider processing more than $100 million in salaries and wages for over 700 clients. He has been recognized as the all-time career leader in sales revenue for Advantage Payroll and Associated HCM. Soto earned his business degree from SUNY Oneonta. He resides in Holtsville, NY with his family.  

About Zuma Payroll & Processing

Founded in 2006, Zuma provides critical payroll and human capital solutions to growing businesses. Zuma combines innovative, cloud-based technology and personalized service to help companies better manage their operations. In addition to payroll processing, Zuma delivers comprehensive human capital management (HCM) solutions that integrate business functions into a single source. Zuma is based in Melville, NY. For more information, please visit https://www.zumapay.com/.

Media Contact:
Sivan Ron
LoBello Communications